Most of your marketing is a wasting your money
This isn't something most people would expect to hear from me, given that I ran my own creative agency for over 12 years, but for most businesses it's true.
Good marketing measures results
I'm floored by often I work with small businesses who are running marketing campaigns
Marketing from a small business point of view
In addition to my tech marketing career, I've been a brick & mortar retailer as well