When Google Ads Are Worth It for a Brick-and-Mortar Store
…And when they're a waste of money
Most advertisers treat a 3x return on ad spend as a win. I don't. For a store with real product costs and real rent, 3x often means you lost money on every sale.
The Two Handouts
Free downloads. Print them and use them.
Should You Be Running Google Ads? A readiness test, the four numbers that tell you whether an ad account is working, what it actually costs to find out, and what to do this week. [ Download (PDF) ]
Ten Ways Retailers Lose Money on Ads. The ten I see most often, why each one costs you, and what to do instead. [ Download (PDF) ]
12 FREE Weekly Action Sessions for Savvy Shopkeeper Members
Twelve weekly sessions. Live on Zoom. Free.
Not a course. There's no curriculum. Every week you bring your real life online problems, and as a group we all benefit.
Live only, nothing recorded, so people can be specific about their own business.
Day and time are set once I see who's coming, then fixed for all twelve weeks.
Book a FREE 1-on-1 Consultation
You think you need help but you're not sure. I can give you fast answers looking at your data, and help you decide if it's time to do something or not. No deck, no pitch sequence, no follow-up drip.
[ Book a call → app.reclaim.ai/m/pb/lets-talk ]
Why Listen To Me
My wife ran a retail store for twenty-five years and sold it during the pandemic. Along the way it became the largest online store in its category in Canada, which she did on product, service and reputation before I was involved at all. I came in full-time and we grew it about tenfold over four years.
I'd be careful about claiming the ads did that. They didn't. They amplified something that was already working. That's most of what I've learned and most of what I'll tell you: advertising makes you more of what you already are.
[ My Bio - https://benesthemenace.com/peter ]
Working Together
My two options for launching and optimizing Google Ads accounts, …and the difference is who does the work.
You do the work. Hourly consulting. I show you how to set the account up properly and how to read and optimize it, so it stays yours. Usually an hour a week together on Zoom.
I do the work. That's kPixies. I run the ads. No setup fee, no retainer, no monthly minimum. I'm paid on attributable revenue, which means if I don't produce money you can trace, I don't get paid.
[ Book a call to talk about either → ]
The One Thing
Don't let anyone tell you a 3x return is good news. Ask what it cost you to get it. Ask what you'd have sold anyway.
[ Should You Be Running Google Google Ads (PDF) ] • [ Ten ways Retailers Lose Money on Google Ads (PDF) ] · [ Action Sessions ] · [ Book a call ]
Thanks to Kathy Cruz and the Savvy Shopkeeper community. savvyshopkeeper.com