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Our mascot chihuahua roaming a retail main street confidently representing performance marketing

Maximizing Online Sales

For Brick & Mortar Retailers

Performance Based

Peter Benes offers a grounded and results-driven approach to performance marketing, with a focus on maximizing return on ad spend for retail business owners. His quarter-century of experience is centered around a personal dedication to the retail sector, particularly in enhancing their e-commerce capabilities and profitability.

He provides specialized training in Shopify, Google Search Console, Google Merchants, Google Analytics, and, most critically, Google Ads and SEO. For store owners looking to understand and leverage the digital space for better ad spend outcomes, Peter is the practical, knowledgeable partner to help them achieve just that.

Glossary of Terms

Terms & Definitions for Retailers


Search Engine Optimization (SEO)

Technical Definition SEO, or Search Engine Optimization, is the process of improving the quality and quantity of traffic to your website from search engines like Google or Bing. SEO involves optimi...

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Google Analytics

ROAS (Return On Ad Spend)

Technical Definition ROAS, or Return On Ad Spend, measures the revenue generated for every dollar spent on advertising. ROAS is expressed as the number of dollars earned for every $1 spent on ad bu...

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Performance-Based Marketing

Technical Definition Performance-Based Marketing, in the context of brick and mortar retailers, is a marketing strategy where compensation is determined by the measurable return on ad spend (ROAS)....

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