Glossary of Terms & Definitions

Search Engine Optimization (SEO)

Technical Definition SEO, or Search Engine Optimization, is the process of improving the quality and quantity of traffic to your website from search engines like Google or Bing. SEO involves optimi...

ROAS (Return On Ad Spend)

Technical ROAS Definition ROAS, or Return On Ad Spend, measures the revenue generated for every dollar spent on an ad campaign. ROAS is expressed as the number of dollars earned for every $1 spent ...

Performance-Based Marketing

Technical Definition Performance-Based Marketing, in the context of brick and mortar retailers, is a marketing strategy where compensation is determined by the measurable return on ad spend (ROAS)....

Performance-Based Advertising

Technical Definition Performance-Based Advertising is the paid advertising segment of Performance-Based Marketing, specifically targeting sales for brick and mortar retail environments. The compens...