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Glossary of Terms & Definitions

All posts
Accountability
Compensation Model
Google Analytics
Key Performance Metrics
Marketing
Organic
Paid Ads
Performance-Based
Sales Driven
Search Engines
SEO
Strategy
The Basics

Performance-Based Marketing

Technical Definition Performance-Based Marketing, in the context of brick and mortar retailers, is a marketing strategy where compensation is determined by the measurable return on ad spend (ROAS)....

Accountability

Performance-Based Advertising

Technical Definition Performance-Based Advertising is the paid advertising segment of Performance-Based Marketing, specifically targeting sales for brick and mortar retail environments. The compens...